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Overhead Door Company of Calgary, Lethbridge & Cranbrook

Incredible lead generation from phone calls and website form submissions.

Our result.

overhead doors client logo
554 %
increase in lead
generation
conversions
We inherited Overhead Door’s marketing responsibility from an American-based digital agency, after concerns about their return on investment vs ad spend.
Improved marketing mix

Successful transition of the marketing budget from a traditional-mix to a digital-mix of tactics.

5000+ phone calls and 800+ website form submissions

Our digital campaigns have generated thousands of phone calls and hundreds of online form submissions on the website over the previous year.

30+ keywords ranking on page 1

With multiple keywords ranking for Google’s page 1 search results, our lead generation success came at no surprise.

20% growth in a tough year

Despite Covid-19, we grew Overhead Doors in 2020 by over 20%

overhead door online marketing case study

Marketing challenge.

The previous agency was focused on a mix of mostly traditional and some digital marketing solutions. After analyzing their conversion data, our recommendation was to transition to a digital-only strategy and rebuild the website for sustainability.

Outdated traditional marketing tactics

The website had not been improved and the marketing strategy relied heavily on outdated tactics.

Poor Google Ads performance

The Google Ads campaigns had been implemented so poorly they needed complete restructuring and optimization.

Low organic search ranking

Organic search was not even an option due to the poorly constructed website.

The iNet solution.

Since taking over Overhead Door’s marketing we have generated hundreds to thousands of leads across our newly implemented digital marketing tactics and strategies. Whether the leads are from Google Ads, organic traffic, or phone calls, they are all tracked and reported on monthly. By analyzing past campaign performance and analytics, we gain a deeper understanding of our marketing opportunities and gaps, gaining a clear path to ROI.

Marketing-mix
overhaul

This is where data-research and experience meet client needs and goals. By working with the client and combining their insights with ours, we build an unstoppable marketing-mix.

Optimize keyword
and ad groups

Relevant PPC keyword engagement was compared to client and competitor website engagement for an improved approach to ad group targeting and ad copy messaging.

Phone leads
and call tracking

Phone calls are a massive lead draw, but how often are they tracked for performance? We set up call tracking to ensure missed calls are returned and lead value is measured.

Analytics tracking
and insight

Our deep dive into paid, earned, and organic traffic data and analytics improved ad and website content alike, improving performance in paid search and many other digital marketing areas.

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