369 % increase in conversions in the last 6 months

If we could choose a case study to highlight the effectiveness of what a professionally manage paid search PPC campaign can do, this would be it!

51.73% drop in Cost Per Click

which translated into a 105.85% increase in visitors

369% increase in conversions

within a six-month period when compared to the same period in the previous year

100% increase in identifying user behaviour

and corporate visitors to the website

Brandt website on computer


Stats on computer screen

The Marketing Challenge

At a previous agency, Cervus’ paid search pay-per-click (PPC) campaign management had been automated, impacting their quality score optimization and using more budget than necessary to get mediocre results.

Poor paid search campaign performance

Automated campaigns were pulling in high impressions and low click-through rates from an audience that could not be determined as relevant or not.

Limited traffic acquisition data

Without understanding traffic acquisition data, the Cervus team could not improve on previous campaigns, wasting time and budgets.

No understanding of user behaviour

Once a paid search ad landed a customer on the website, the tracking ended there. Handcuffing the ability to properly optimize the website for customer interests.

Team members discussing


Moving the paid search PPC campaigns out of automation allowed our team to manually optimize each campaign for maximum efficiency. The manual approach also opened up much-needed channels of communication about performance and traffic, providing a detailed view of how Cervus’ audience engages with their paid search PPC ads.