Social Media ads are designed to reach and engage specific target audiences, allowing the ability to target based on desired demographics, interests, behaviors, and even specific locations for maximum relevance and effectiveness.
Social media ads come in various formats, including image ads, video ads, carousel ads, and sponsored content. Ads can appear in users’ news feeds, as banners on the sidebar, or as promoted posts within social media apps. Ads are created with call-to-action buttons, lead generation forms, and remarketing to generate leads.
Our team has built thousands of campaigns and is Meta Blueprint and LinkedIn certified. Our UX Design team designs compelling ads that drive conversions and our social media team builds, optimizes, manages and measures success which improves each campaign and drives more conversions. Our team will meet to review performance and summary reporting is available 24/7.
iNet Media boasts a team of 24 Calgary-based staff and our Social Media and UX Design team bring over 265 years of combined experience. We have experience working with all social media platforms and can build any type of campaign.
Our primary focus is delivering meaningful leads that drive growth. With a track record of success, we achieve an average of 45% higher conversions for our clients compared to their previous agency. Our team implements daily campaign optimization and conducts weekly audits to increase performance.
Social Media Platforms change rapidly, our team has performed over 500 hours of training with Meta, Linkedin and Social Media management courses. We keep up-to-date on current trends with social media and the data science around campaign management.
Every business possesses its own distinct needs. We allocate time to understand your business and your market, enabling us to devise a customized social ad strategy that aligns with your specific marketing objectives, target audience, industry landscape, competitive environment, and region.
We set up all conversions for every campaign, providing comprehensive reporting on leads we generate. Our 24/7 accessible reporting is user-friendly and includes a breakdown of your leads and conversion data. Additionally, we provide a transparent summary of your key metrics in touchpoints, ensuring clear visibility into the performance of your campaigns.
Regrettably, more than 90% of agencies outsource their work. In contrast, iNet boasts an in-house team that remains accessible and proactive. Social media ads necessitate continuous monitoring and management to ensure optimal performance. Furthermore, our clients will get to personally meet their dedicated team.
Facebook Ads operate by using Facebook’s vast user data and targeting capabilities to show display ads to your audience. We create campaigns with various ad formats, such as image ads, video ads, carousel ads, and more, customized to meet your marketing goals. We then define your target audience based on demographics, interests, behaviors, and even connections. Our team will optimize ad delivery to reach those most likely to engage with the ads, while also providing valuable insights and analytics to measure campaign performance.
Instagram ads work by leveraging the growing engagement of Instagram to deliver targeted advertisements to users. We design visually compelling ads in various formats, including image ads, video ads, carousel ads, and stories ads. Ads are placed within users’ Instagram feeds or stories, blending with organic content. Ad targeting options allow advertisers to reach specific demographics, interests, behaviors, and even retarget website visitors or existing customers. Our team will optimize ads to display to users who are most likely to be interested in them, optimizing ad delivery and maximizing the chances of conversion.
LinkedIn ads allow businesses to create targeted advertising campaigns to reach a professional audience on LinkedIn. We can create various ad formats such as; sponsored content, display feed ads, and InMail message ads, and tailor ads based on criteria such as job title, industry, company size, and more. This enables precise targeting and the ability to reach relevant professionals in specific industries or roles. LinkedIn’ offers robust analytics and tracking tools so we can monitor campaign performance, optimize ads, and measure key metrics such as clicks, impressions, and conversions.
Our team will perform thorough research of your business, competition, market and region. We will also audit any current strategies, Google Analytics data and your website.
The next step will be to develop a custom campaign for you based on conversion goals, campaign targeting, regional/competition and budget.
Our UX design team will design different ad styles with their own unique and compelling messaging and/or promotion. Once approved we will design the remaining sizes required by each platform.
After we have approved the display ad style and campaigns we will then commence the launch of your campaign with our display ad paid search team.
Our team will be managing the campaigns on a daily basis ensuring we can complete all testing, data science and performance enhancements.
We will work with you to review the data and provide insights into the reporting to provide full visibility of the performance and health of the campaign.
We ensure our clients have round-the-clock access to our dedicated reporting dashboard, offering transparency and visibility into all marketing channel data. We maintain regular touchpoints with our clients throughout the year, and our Display Ad team specialists utilize data science to deliver meaningful performance insights.
Social media platforms acquire their targeting data from several sources. These include user-provided information, such as profile details and interests that individuals share on their social media accounts. Platforms also gather data from user interactions, such as comments, likes, and shares, which provide data into users’ interest and behaviors. Social media platforms may acquire data from third-party providers which can include demographic information, online activities, and offline purchase behaviors. It’s important to note that user privacy and data protection measures are in place to safeguard personal information.
Social media ads are an exceptional format of digital advertising. As a social media ad agency, it is important for us to note that although social media ads can target users by a variety of methods, social media ads are a form of targeted branding. These ads will be seen by those scrolling through their social media platforms. It is always important for businesses to generate leads from those who are searching or at a ready-to-buy stage.
Yes absolutely, however we will always review any ads to ensure best practice is applied. We may need to make design amendments to ads to ensure the highest performance and conversions. Most clients rely on our in-house UX design team to craft their visual display ads. This allows us to keep ads consistent with other forms of branding and messaging.
Absolutely, although our core display service offering is generally Facebook,Instagram and/or LinkedIn however we do provide social media display ads for other platforms such as Tik Tok, Snapchat and Twitter.
Social Media display ads are priced based on various factors, including competition, region, targeting options, ad quality, and budget set by the advertiser. There are also several forms of pricing models with each platform such as Cost Per Click (CPC) where you only pay for each click your ad generates used more commonly driving website traffic or generating leads. Cost Per Thousand Impressions (CPM): Where you pay for every thousand impressions of their ad. Cost Per Engagement (CPE): Billing only for specific user engagements, such as video views, likes, comments, or shares. And lastly Cost Per Action (CPA): Where you pay only when a specific action, such as a purchase or sign-up, is completed by a user.
SOCIAL MEDIA SERVICES
iNet Media is an award winning social media ad agency that offers a wide range of social media ad products. We promote your products or services, increase brand visibility, drive website traffic, and generate leads by leveraging advanced targeting options provided by social media platforms.