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Core Web Vitals are a regularized set of standards developed by Google to assist developers with understanding the user experience when they visit a site. There are three individual components that Core Web Vitals comprises, each impacting your overall user experience and search engine optimization (SEO) strategy. These particular elements are based on page speed as well as interaction measurements,...
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Ending up with a negative review on your Google Business Profile (formerly Google My Business) can be frustrating for any business owner. Google provides a set of guidelines for reviews, and if a...
A very important tool that offers great utility for improving your SEO performance is Google Analytics. Amidst the various benefits that Analytics provides, chief among them is the crucial data relative to your...
You’re watching your favorite YouTube channel, and out of your peripheral vision, you see the 5-second countdown to an advertisement in the corner of your screen. The ad comes on; it’s set in...
If you’re looking to obtain more visibility on SERPs (Search Engine Results Pages), then you’ll certainly want to consider Google Ads with image extension. The reason being is that ads that are visible...
Think of the last time you quickly left a website without browsing through the pages. If you’re like me, it was probably because the website was difficult to navigate and the overall experience...
Did you know the first web pages were meticulously hand-coded using a basic text editor? There were no bells and whistles, no polished interface, no customizable WordPress dashboard - just a simple editor....
Core Web Vitals are a regularized set of standards developed by Google to assist developers with understanding the user experience when they visit a site. There are three individual components that Core Web...
The world of online marketing can be complicated, and moreover, a mountainous challenge to track, measure, and analyze. Most businesses don’t specialize in digital advertising, and as a result, they need the assistance...
Not all content is copy, but all copy is content - be wary of any content writer or digital marketing company that doesn’t know this! There are important distinctions between copy and content...