How Brand Consistency Builds Trust and Contributes to Awareness You’re watching your favorite YouTube channel, and out of your peripheral vision, you see the 5-second countdown to an advertisement in the corner of your screen. The ad comes on; it’s set in an empty gym, a shaded background floods... Read More ...
The Fundamentals of Solid UI/UX Design Think of the last time you quickly left a website without browsing through the pages. If you’re like me, it was probably because the website was difficult to navigate and the overall experience was confusing. You likely went back on... Read More ...
Why We Hand-Code Your Website and Stay Away From Themes and Builders Did you know the first web pages were meticulously hand-coded using a basic text editor? There were no bells and whistles, no polished interface, no customizable WordPress dashboard - just a simple editor. Although this method of creating a webpage... Read More ...
Content Vs Copy: The 3 Mistakes Businesses Make With Content Strategy Not all content is copy, but all copy is content - be wary of any content writer or digital marketing company that doesn’t know this! There are important distinctions between copy and content writing and they’re critical to the success... Read More ...
Google’s Removal of Third-Party Cookies in 2022: What you Need to Know Did you know that over 23% of all websites use cookies? That equates to a staggering 391,000,000 sites that are utilizing these text files. An inordinate number that continues to grow by the day. Businesses, brands, companies, etc, have been... Read More ...
The Cost of Going “The Cheap Route” We find ourselves having similar conversations with Calgary business owners each week. The conversation begins with a discovery session to understand our client's or prospective client’s needs. During these conversations; it is usually uncovered that businesses have gone the cheaper... Read More ...
Mobile Friendly Websites in 2020 Five years ago, on April 21, 2015, Google launched a mobile-friendly algorithm update that would have significant impacts on businesses worldwide. The changes are designed to improve user experience and reward companies and organizations that adopt mobile best practices. The... Read More ...
