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Core Web Vitals are a regularized set of standards developed by Google to assist developers with understanding the user experience when they visit a site. There are three individual components that Core Web Vitals comprises, each impacting your overall user experience and search engine optimization (SEO) strategy. These particular elements are based on page speed as well as interaction measurements,...
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You’re watching your favorite YouTube channel, and out of your peripheral vision, you see the 5-second countdown to an advertisement in the corner of your screen. The ad comes on; it’s set in...
If you’re looking to obtain more visibility on SERPs (Search Engine Results Pages), then you’ll certainly want to consider Google Ads with image extension. The reason being is that ads that are visible...
Think of the last time you quickly left a website without browsing through the pages. If you’re like me, it was probably because the website was difficult to navigate and the overall experience...
Did you know the first web pages were meticulously hand-coded using a basic text editor? There were no bells and whistles, no polished interface, no customizable WordPress dashboard - just a simple editor....
Core Web Vitals are a regularized set of standards developed by Google to assist developers with understanding the user experience when they visit a site. There are three individual components that Core Web...
The world of online marketing can be complicated, and moreover, a mountainous challenge to track, measure, and analyze. Most businesses don’t specialize in digital advertising, and as a result, they need the assistance...
Not all content is copy, but all copy is content - be wary of any content writer or digital marketing company that doesn’t know this! There are important distinctions between copy and content...
Did you know that over 23% of all websites use cookies? That equates to a staggering 391,000,000 sites that are utilizing these text files. An inordinate number that continues to grow by the...
We find ourselves having similar conversations with Calgary business owners each week. The conversation begins with a discovery session to understand our client's or prospective client’s needs. During these conversations; it is usually...