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5 - 3700 78 Ave SE Calgary, AB. T2C 2L8

GET IN TOUCH

403-454-3220

GET IN TOUCH

403-454-3220

OUR RESULT

663% increase in relevant leads over the last 12 months

This case study highlights the tremendous success of our strategic digital enhancements and expert campaign management, which led to an outstanding increase in qualified lead generation.

90% drop in Cost Per Click

Our efforts have significantly reduced costs while improving the efficiency of paid search campaigns, evidenced by a 467% increase in conversions from organic traffic.

467% increase in conversions from organic traffic

Demonstrates a remarkable improvement in attracting and converting users through well-optimized organic search tactics.

26% increase in engaged session organic traffic

This growth indicates a more engaging user experience and an increase in the quality of interactions on the website.

Riverview custom homes web desktop

MARKETING CHALLENGE

First truck stats

The Marketing Challenge

Riverview Custom Homes previously struggled with a confusing website layout and lacked essential Google tools for effective measurement and local SEO, resulting in underperforming digital campaigns and poor paid search outcomes.

Poor paid search campaign performance

Their PPC campaigns were inefficient and costly due to a lack of focused strategy and experienced management.

No SEO strategy

There was no systematic approach to leveraging SEO, which severely limited their organic search potential and lead generation capabilities.

Limited traffic acquisition data

The absence of comprehensive data analytics hindered their ability to monitor, evaluate, and enhance their marketing strategies effectively.

No understanding of user behaviour

Previously, a lack of detailed insights into user interactions made it difficult to optimize the user experience and improve conversion rates.

Team members discussing

THE INET SOLUTION

We took over the digital management from a previous agency, completely rebuilding Riverview Custom Homes’ website and marketing campaigns. This overhaul included enhancing the technical build for better UI/UX, increasing mobile responsiveness, and significantly improving SEO and campaign measurement.

Since our intervention, average monthly leads and phone calls have skyrocketed from 52 to over 345. This strategic overhaul has not only transformed their web presence but also their market performance, driving substantial increases in traffic and user engagement.