663% increase in overall conversions over the last 12 months

This case study illustrates the exceptional results of our strategic digital marketing efforts and skilled management of PPC campaigns, leading to a significant surge in conversion rates.

40% drop in Cost Per Click in a very competitive industry

Despite the competitive nature of the industry, our optimized strategies have drastically reduced costs while enhancing campaign efficiency, coupled with a 195% increase in conversions from organic traffic.

195% increase in conversions from organic traffic

Showcases a profound improvement in effectively attracting and converting users through well-executed SEO tactics.

22% increase in engaged session organic traffic

This growth reflects an improved user experience and higher quality of interactions on the website.

Aip safety web on desktop


First truck stats

The Marketing Challenge

AIP Safety previously faced significant challenges with a non-intuitive website structure and lacked access to crucial Google tools, resulting in ineffective local SEO and imprecise performance measurement.

Poor paid search campaign performance

Their PPC campaigns were inefficient and expensive due to a lack of focused strategy and experienced management.

No SEO strategy

The absence of a coherent SEO approach significantly limited their potential to leverage organic search for better visibility and conversion.

Limited traffic acquisition data

Previously, a lack of comprehensive analytics hindered their ability to track, analyze, and optimize their marketing strategies effectively.

No understanding of user behaviour

Insufficient insights into how users interacted with their website and ads made it difficult to tailor user experiences and optimize conversion paths.

Team members discussing


After taking over from a previous agency, we re-launched AIP Safety’s marketing campaigns and achieved massive increases in conversions working with the same budget. We have successfully ranked 57 keywords on the first page of Google organically, enhancing both the SEO and paid search campaigns significantly.

Our comprehensive strategy not only improved the website’s technical build and user interface but also its mobile responsiveness and measurement capabilities, leading to better performance tracking and a deeper understanding of audience engagement.