With over five thousand ranking position increases, it was natural to see the traffic improve as well.
Our content team developed high-quality content based on the client’s needs and goals, which was optimized by our SEO Specialist.
Calgary Home Tutors had a growth goal, and we were sure to hit it.
We began working with Calgary Home Tutoring when they vented frustrations with their current agency. We audited their website and digital marketing strategy to identity improvements. After demonstrating our plan, we began with a re-brand, SEO, and SEM strategies to improve their digital marketing performance.
Their previous website was not optimized to be search engine friendly and was not able to grow with changes in technology.
There was no thought to on-page or technical SEO optimization, holding back any hard-earned content from ranking on search engines.
Weak lead gen, and no reporting to show ROI. You can’t get better at lead generation without knowing how your previous campaign did.
We started by bringing Calgary Home Tutoring’s website up-to-speed for sustainability as technology progresses and completed a full SEO audit and optimization process to ensure the website’s content could be found by search engines. Next, we moved into deeper SEO analysis and strategy by researching their popular organic keywords and their competitors top engagement activity. Using our data-insights we developed content we knew Calgary Home Tutoring’s audience is searching for. This data was also used to improve our SEM/PPC campaign.
Starting with technical SEO, we made the website discoverable by search engines. Next, we researched top keywords and topics, optimizing all new content with on-page SEO.
Relevant PPC keyword engagement was compared to client and competitor website engagement for an improved approach to ad group targeting and ad copy messaging.
If search engines cannot find your site, chances are users will have a hard time with it as well. We made the necessary fixes to ensure leads are generated and users are happy with the UI/UX.
Our deep dive into paid, earned, and organic traffic data and analytics improved ad and website content alike, improving performance in paid search and many other digital marketing areas.