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Core Web Vitals are a regularized set of standards developed by Google to assist developers with understanding the user experience when they visit a site. There are three individual components that Core Web Vitals comprises, each impacting your overall user experience and search engine optimization (SEO) strategy. These particular elements are based on page speed as well as interaction measurements,...
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Core Web Vitals are a regularized set of standards developed by Google to assist developers with understanding the user experience when they visit a site. There are three individual components that Core Web...
The world of online marketing can be complicated, and moreover, a mountainous challenge to track, measure, and analyze. Most businesses don’t specialize in digital advertising, and as a result, they need the assistance...
Not all content is copy, but all copy is content - be wary of any content writer or digital marketing company that doesn’t know this! There are important distinctions between copy and content...
Did you know that over 23% of all websites use cookies? That equates to a staggering 391,000,000 sites that are utilizing these text files. An inordinate number that continues to grow by the...
We find ourselves having similar conversations with Calgary business owners each week. The conversation begins with a discovery session to understand our client's or prospective client’s needs. During these conversations; it is usually...
I’m continually nagging, sorry, asking our clients to start blogging and to have interesting articles written about the great things they are doing, in their company and community. Nearly all just don’t have...
Five years ago, on April 21, 2015, Google launched a mobile-friendly algorithm update that would have significant impacts on businesses worldwide. The changes are designed to improve user experience and reward companies and...
We've all seen them, negative comments or reviews about a business or person online, they appear in the form of a blog post, newspaper article, social media or review site. Unfortunately, customers are...