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Google’s Core Web Vitals: What is it and Why Should You Care?

Core Web Vitals are a regularized set of standards developed by Google to assist developers with understanding the user experience when they visit a site. There are three individual components that Core Web Vitals comprises, each impacting your overall user experience and search engine optimization (SEO) strategy. These particular elements are based on page speed as well as interaction measurements,...

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ChatGPT Should Be Your Assistant Not Your Ghostwriter

Why ChatGPT Should Be Your Assistant, Not Your Ghostwriter

ChatGPT has impressed the masses. From being your own personal therapist to meal planning the last few items you have in your pantry, the large language model helps almost everyone with at least...

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Creating Engaging Content: How to Master Google’s Helpful Content Update

Google has always been about connecting users with the information they need. The search giant is getting even smarter about understanding what users really want and rewarding the websites that deliver it. Google’s...

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iNet Media Celebrates Continued Success with 2024 Web Excellence Award

Our team at iNet Media is proud to announce that we have been recognized with the prestigious 2024 Web Excellence Award for our work on the Modd Meals website!  This honour, awarded in...

GEO targeting supported by SEO

Understanding Generative Engine Optimization (GEO) & its Relationship with SEO

Generative Engine Optimization (GEO) is the latest shift in digital marketing, focusing on optimizing content for AI-driven search engines like ChatGPT, Perplexity, Grok and Gemini.  As a quick refresher: Search Engine Optimization (SEO)...

google-cookies-settings

Google Scraps Plan to Phase Out Third-Party Cookies, Emphasizes User Control

Key Takeaways: Google reverses its decision to phase out third-party cookies. Chrome users will gain new tools to manage their privacy settings. The Privacy Sandbox initiative will continue to evolve despite the change...

User management for google tools

User Management for GA4, GTM, GBP and YouTube

In this blog, we will show you how to add, remove and manage users in a few of your most commonly used Google tools, such as Google Analytics 4 (GA4), Google Tag Manager...

How to remove a gbp review

How to Remove Negative Reviews on Google Business Profile (Google My Business)

Ending up with a negative review on your Google Business Profile (formerly Google My Business) can be frustrating for any business owner. Google provides a set of guidelines for reviews, and if a...

Using google analytics to improve seo

Google Analytics: A Beginner’s Guide to Improve Your SEO Performance

A very important tool that offers great utility for improving your SEO performance is Google Analytics. Amidst the various benefits that Analytics provides, chief among them is the crucial data relative to your...

Brand trust and awareness inet media digtal marketing thumb

How Brand Consistency Builds Trust and Contributes to Awareness 

You’re watching your favorite YouTube channel, and out of your peripheral vision, you see the 5-second countdown to an advertisement in the corner of your screen. The ad comes on; it’s set in...