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Google’s Core Web Vitals: What is it and Why Should You Care?

Core Web Vitals are a regularized set of standards developed by Google to assist developers with understanding the user experience when they visit a site. There are three individual components that Core Web Vitals comprises, each impacting your overall user experience and search engine optimization (SEO) strategy. These particular elements are based on page speed as well as interaction measurements,...

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iNet Media Celebrates Continued Success with 2024 Web Excellence Award

Our team at iNet Media is proud to announce that we have been recognized with the prestigious 2024 Web Excellence Award for our work on the Modd Meals website!  This honour, awarded in...

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How Brand Consistency Builds Trust and Contributes to Awareness 

You’re watching your favorite YouTube channel, and out of your peripheral vision, you see the 5-second countdown to an advertisement in the corner of your screen. The ad comes on; it’s set in...

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The Fundamentals of Solid UI/UX Design

Think of the last time you quickly left a website without browsing through the pages. If you’re like me, it was probably because the website was difficult to navigate and the overall experience...

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Why We Hand-Code Your Website and Stay Away From Themes and Builders

Did you know the first web pages were meticulously hand-coded using a basic text editor? There were no bells and whistles, no polished interface, no customizable WordPress dashboard - just a simple editor....

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Google’s Core Web Vitals: What is it and Why Should You Care?

Core Web Vitals are a regularized set of standards developed by Google to assist developers with understanding the user experience when they visit a site. There are three individual components that Core Web...

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Content Vs Copy: The 3 Mistakes Businesses Make With Content Strategy

Not all content is copy, but all copy is content - be wary of any content writer or digital marketing company that doesn’t know this! There are important distinctions between copy and content...

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Google’s Removal of Third-Party Cookies in 2022: What you Need to Know 

Did you know that over 23% of all websites use cookies? That equates to a staggering 391,000,000 sites that are utilizing these text files. An inordinate number that continues to grow by the...

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The Cost of Going “The Cheap Route”

We find ourselves having similar conversations with Calgary business owners each week. The conversation begins with a discovery session to understand our client's or prospective client’s needs. During these conversations; it is usually...

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Mobile Friendly Websites in 2020

Five years ago, on April 21, 2015, Google launched a mobile-friendly algorithm update that would have significant impacts on businesses worldwide. The changes are designed to improve user experience and reward companies and...