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Google’s Core Web Vitals: What is it and Why Should You Care?

Core Web Vitals are a regularized set of standards developed by Google to assist developers with understanding the user experience when they visit a site. There are three individual components that Core Web Vitals comprises, each impacting your overall user experience and search engine optimization (SEO) strategy. These particular elements are based on page speed as well as interaction measurements,...

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The Cost of Going “The Cheap Route”

We find ourselves having similar conversations with Calgary business owners each week. The conversation begins with a discovery session to understand our client's or prospective client’s needs. During these conversations; it is usually...

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What is Reputation Management?

We've all seen them, negative comments or reviews about a business or person online, they appear in the form of a blog post, newspaper article, social media or review site. Unfortunately, customers are...