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Google’s Core Web Vitals: What is it and Why Should You Care?

Core Web Vitals are a regularized set of standards developed by Google to assist developers with understanding the user experience when they visit a site. There are three individual components that Core Web Vitals comprises, each impacting your overall user experience and search engine optimization (SEO) strategy. These particular elements are based on page speed as well as interaction measurements,...

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iNet Media Celebrates Continued Success with 2024 Web Excellence Award

Our team at iNet Media is proud to announce that we have been recognized with the prestigious 2024 Web Excellence Award for our work on the Modd Meals website!  This honour, awarded in...

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Understanding Generative Engine Optimization (GEO) & its Relationship with SEO

Generative Engine Optimization (GEO) is the latest shift in digital marketing, focusing on optimizing content for AI-driven search engines like ChatGPT, Perplexity, Grok and Gemini.  As a quick refresher: Search Engine Optimization (SEO)...

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Google Scraps Plan to Phase Out Third-Party Cookies, Emphasizes User Control

Key Takeaways: Google reverses its decision to phase out third-party cookies. Chrome users will gain new tools to manage their privacy settings. The Privacy Sandbox initiative will continue to evolve despite the change...

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User Management for GA4, GTM, GBP and YouTube

In this blog, we will show you how to add, remove and manage users in a few of your most commonly used Google tools, such as Google Analytics 4 (GA4), Google Tag Manager...

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How to Remove Negative Reviews on Google Business Profile (Google My Business)

Ending up with a negative review on your Google Business Profile (formerly Google My Business) can be frustrating for any business owner. Google provides a set of guidelines for reviews, and if a...

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Google Analytics: A Beginner’s Guide to Improve Your SEO Performance

A very important tool that offers great utility for improving your SEO performance is Google Analytics. Amidst the various benefits that Analytics provides, chief among them is the crucial data relative to your...

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How Brand Consistency Builds Trust and Contributes to Awareness 

You’re watching your favorite YouTube channel, and out of your peripheral vision, you see the 5-second countdown to an advertisement in the corner of your screen. The ad comes on; it’s set in...

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Google Ads: Everything You Need to Know About Image Extensions

If you’re looking to obtain more visibility on SERPs (Search Engine Results Pages), then you’ll certainly want to consider Google Ads with image extension. The reason being is that ads that are visible...

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The Fundamentals of Solid UI/UX Design

Think of the last time you quickly left a website without browsing through the pages. If you’re like me, it was probably because the website was difficult to navigate and the overall experience...