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Search Engine Optimization (SEO) increases the quantity and quality of traffic to your website from search engines through organic search results. SEO is achieved by improving your website’s content, structure, technical elements, links, and more with the overarching goal of increasing your visibility on the Search Engine Results Page (SERP), which drives relevant traffic to your website from your target audience.
We see SEO as the heart of your marketing strategy. Traditional and digital marketing tactics all lead customers to search engines, making SEO the most important marketing channel in any industry and for any business. There are trillions of websites on the internet and Google has over 1500 ranking factors. SEO changes frequently and iNet Media stays current with all changes and adjusts each client’s strategy accordingly.
Our proven SEO process has provided outstanding results for thousands of businesses worldwide. Our SEO specialists work with companies of all sizes, from start-ups to international corporations across all industries – combining our SEO experience with your in-depth industry knowledge. We work to generate quality conversions and relevant traffic for your business; meeting with your team regularly to review real results in your website’s analytics and marketing data.
iNet Media boasts a team of 24 Calgary-based, SEO and Content specialists and has provided leading SEO services since 1996; which gives us one of the most experienced SEO teams in all of Canada!
We focus on the results that matter: leads that generate new business. Our proven track record has resulted in an average of 45% more conversions for our clients vs their previous agency.
Google has over 1500 ranking factors that are continuously changing. Our team has worked in SEO for the past 3 decades, but we also train our team frequently with leaders in the SEO industry.
Each business is unique therefore each SEO strategy needs to be customized for each client. Our custom SEO strategy is based on each client’s marketing goals, industry, competition, and region.
Our easy-to-understand, fully detailed monthly reporting highlights the growth of each chosen keyword along with your conversion data with a monthly summary of your top metrics to keep everything transparent.
90% of agencies outsource their SEO or only complete the basics. SEO requires ongoing management to be successful. Our whole in-house SEO team is based here in Calgary, we NEVER outsource your SEO.
Our clients have 24/7 access to their dedicated reporting dashboard, providing full visibility to all marketing channel data. We provide touch points throughout each year with our clients and teams and our SEO specialists employ data science to provide valuable insights on performance.
SEO is a complex and ever-changing marketing channel, it is made up of 5 core elements each with its own SEO ranking factors. Our team stays current with Google’s updates and search quality raters guidelines to ensure the right strategy is employed for each of our clients.
Core Web Vitals are Google’s own metrics for measuring website health, user experience, and page load speed. Google requires all sites meet core web vitals testing – something most agencies do not address or have the resources to fix.
Websites built using templates, themes, web-builders, or do-it-yourself platforms contain bloated code and plugins that impact page speed. iNet Media hand codes all of our websites to pass Core Web Vitals.
Website security and data protection have changed over the past decade. iNet Media implements multiple layers of security, data safeguarding, and privacy protection.
Google prioritizes mobile websites and users are searching on mobile devices more every day. Having a website that is responsive for both desktop and mobile has never been more important for your business.
Issues with website architecture will negatively impact user experience and how search engines grade and rank your website. iNet Media will audit and address issues with your website’s architecture.
Crawlability refers to how a search engine accesses a web page and grades its content. There are several SEO fundamentals that allow a search engine to properly crawl a web page.
Our SEO team implements all on-page SEO best practices, such as metadata, tags, schema header layout, alt-tags, permalink structure, and more.
User Experience (UX) is the psychology and ergonomics of your website’s design for your users. This ensures that website visitors can navigate your website and convert, while also addressing page speed which can impact UX.
Google recently updated to reward helpful written content versus content that is meant to trick the search engine. We ensure that web pages contain content that is meant to help your audience.
Our initial keyword research is based on your website data, competitor traffic, and user search trends. Next, we work together to define which keywords we would like to rank on page 1.
Internal links to related pages on your website are important for search engines and customers. These links help customers and search engines navigate and understand your business.
We build relevant backlinks from websites and directories that make sense for your business. We also disavow toxic backlinks from spammy websites to maintain your site’s security and ranking.
Our team creates and manages citations from directories that are relevant to your industry and target audience. Ensuring your business details are properly managed across all linking platforms.
When necessary, our SEO strategy will suggest content crossover with businesses or other websites that complement your own. This type of content syndicate widens your reach and exposure.
YouTube is the world’s second-largest search engine, we customize and optimize your YouTube channel and video pages for vastly improved search engine visibility.
Your social channels hold important links back to your website. Ensuring the information on each channel matches your website is crucial for customers and search engines.
iNet Media will create new relevant citations for your business. These consist of instances of your business name, address and phone number on relevant directories and websites. These are important for establishing a local online presence.
Google Business Profile, formerly Google My Business, is essential for Local SEO and being found on Google Maps. This must be managed and updated to feed important information to customers and provide relevant content about your business.
Reviews help customers decide amongst your local competition. Monitoring and responding to reviews professionally shows potential customers that you are involved in your business. Google looks for consistency in reviews across many channels online. We help manage reviews and strategize methods that generate more reviews.
Your business’s Name, Address and Phone number (NAP) must be accurate and consistent across all of your listings, especially if a location has moved. We will review, monitor and manage these listings.
E.E.A.T. is a Google acronym that stands for Experience, Expertise, Authority, and Trust. Describing the update to Google’s search quality rater guidelines, which improves the user’s content quality and experience. Content written for E.E.A.T is meant to showcase your experience, subject matter expertise, authority and accuracy.
Google’s latest algorithm update will review and reward content each month by determining how helpful content is written for website visitors. The helpful content update will downgrade content that has been written to trick the search engine to rank higher.
Content is an important SEO ranking factor. Google is looking for consistent publication of high-quality and helpful content. This provides high-quality, subject-matter-worthy content to your audience and helps feed Google’s content engine. This is accomplished by creating relevant blog posts through your website.
Our team understands your industry’s search trends and competitor data with extensive market research. We also present your team with important dates and events that we have identified as opportunities for your business and industry.
Our content team invests time to interview your business leads to better understand your content goals and objectives. Our team creates high-quality, helpful content that is written specifically for your audience. All content is reviewed and approved by your team before going live.
Beware SEO agencies and SEO specialists that offer page 1 guarantees. Nobody can guarantee Page 1 positioning on Google. Instead, look for an experienced SEO strategy that offers measurable results with tracked conversions that you confirm to be important for your business.
No, buying links goes against Google’s best practice guidelines and will only temporarily increase ranking, then negatively impact your ranking by driving spam traffic to your website. Google will also crawl your website each month and find instances of paid linking. This can penalize your website and harm your SEO rankings. Backlinks are best generated organically by finding unique opportunities suited to your business and industry.
Yes however SEO is not executed by one specialist. There are important actions that are managed by not only an SEO specialist but also UX Designers, website developers, content writers. SEO strategies require custom content, website development, UX design, and more. On average we have 4-5 team members managing each of our SEO projects. Remember that an SEO specialist needs a competent team to implement their strategy.
WordPress is not the culprit, what gets attached to WordPress needs to be highly considered. Since the rollout of Core Web Vitals in 2021, websites need to be built on a Google-compliant framework meaning that websites must not be built with a website theme, template, website builder, or do-it-yourself platform. These platforms are built to include multiple layers of functionality, third-party plugins, and bloated code that will negatively impact your website. This code and functionality cannot be removed therefore it will harm the website. iNet Media hand codes our websites into WordPress to provide our clients with a back-end website management system they are familiar with without the bloated/extra code.
Every client’s business needs are unique. SEO is priced according to your industry, region, level of competition, and current keyword position ranking. Our team will build a customized SEO strategy specific to your industry’s ranking factors and your business goals. Our strategies are affordable for the weekly work involved and are billed on a monthly basis at an agreed rate.