menu
Display Ads are visually compelling ads shown on millions of websites that we frequent. Display Ads increase brand visibility, target specific audiences, boost website traffic, and enhance sales conversions, all while providing measurable results for evaluation and optimization.
A well-placed and beautifully designed Display Ad does more than drive traffic to your website, it supports your branding and company image.
We are a Google Ads Partner with a design team that is certified by the leading User Experience group, Nielsen Norman. Our designers work with your team to perfect your Display Ad branding and imagery, while our Google Ads specialists are certified in your specific Display Ad areas such as Remarketing, the Google Ad network, YouTube, and more.
iNet Media’s UX Website Design team works with businesses to understand their brand, audience, marketing goals, conversion methods and competition to custom design websites that speak to your audience. This is achieved by better understanding your target audience, conducting research, and applying principles of UX design to create intuitive navigation, clear conversion paths, and user-friendly interfaces.
Many of the recent changes made by Google and the industry are aimed to augment User Experience. Successful marketing requires a website that provides users with a seamless and engaging experience, ensuring that a website is easy to navigate, visually appealing, encourages conversions and delivers the desired information or ability to sell, or promote a brand.
Targeted display ads allow our team to reach a specific group of users based on demographics, interests, region, search behaviors and competition. This data along with consumer search behaviors allow us to increase the relevance of the ads and feature ads to a more targeted audience when they are using keywords and/or competitor names when searching. Targeted display ads help lead to higher engagement, better conversion rates, and a more efficient use of ad budget.
Remarketing ads are a form of online advertising that target customers who have previously interacted with your website and have left without converting. When executed, remarketing ads assist in re-engaging those customers by showing them relevant display ads as they browse the web, use mobile apps, or search on Google; increasing brand awareness and help return website visitors who haven’t converted back to your website to buy.
YouTube ads are video, display, or text advertisements that appear on Google’s video-sharing platform, YouTube. YouTube ads engage viewers with compelling video content, and effectively promote products, services, or brand messages in a visually impactful way. YouTube ads can show up before, during, or after a video plays (pre-roll, mid-roll, and post-roll), or they may be displayed in search results or on the YouTube homepage. YouTube ads target specific audiences, track their ad’s performance, and reach thousands of customers in your targeted region.
iNet Media boasts a team of 24 Calgary-based staff. Our Display Ads are created by our highly experienced designers and our campaigns are strategized and measured by Google Certified Display Ad specialists. We have one of the most experienced teams in Canada!
We focus on the results that matter: leads that generate new business. Our proven track record has resulted in an average of 45% more conversions for our clients vs their previous agency. Our team makes daily adjustments to our display ad campaigns and each week performs an audit on over 125 data points.
The Google Display Network is continually updating, from new features and advantages to key security changes. Our Display Ads team stays up-to-date with certifications and training on the latest developments by attending advanced seminars and keeping current with the latest changes from Google and Microsoft.
Each business is unique therefore each Display Ad strategy needs to be customized for each client. We invest time to learn about your business and market. Our custom display ad strategy is based on each client’s marketing goals, audience traffic, industry, competition, and region.
Our team sets up all important conversions ahead of the first campaign, detailing each lead we generate. Conversions allow our team to accurately track your Display Ads further into your website. Additionally, we create an easy-to-understand, fully detailed monthly report highlighting campaign traffic, engagement and performance.
Unfortunately over 90% of agencies outsource their Display Ads creation, strategy and monitoring; iNet’s in-house team ensures we are available to your team and proactive when changes happen. Google’s Display Network requires ongoing management and measurement to ensure top performance. You will even get to meet your Display Ad team!
Our clients have 24/7 access to their dedicated reporting dashboard, providing full visibility to all marketing channel data. We provide touch points throughout each year with our clients and our Display Ad specialists employ data science to provide valuable insights on performance.
Our team will perform thorough research of your business, competition, market and region. We will also audit any current strategies, Google Analytics data and your website.
We will then develop custom ad designs and campaign strategies based on your conversion goals, campaign targeting, region, competition and budget.
After we have approved the ad designs and campaign strategy we will then commence the launch of your campaign with our Display Ads Paid Search team.
Our team will be managing the display and video ad campaigns on a daily basis ensuring we can complete all testing and performance enhancements.
We will work with you to review the data and provide insights into the reporting to provide full visibility of the performance and health of the campaign.
At iNet, we ensure display advertising success through clear, measurable goals tailored to your business objectives. We track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Our regular reporting and analysis will provide you with a detailed understanding of how your display ads are driving value for your business.
Our team uses sophisticated targeting tools and data to reach your desired audience. We incorporate demographic targeting, behavioral targeting, remarketing, contextual targeting and geographical targeting to ensure your display ads reach the right people at the right time. Each approach is tailored to your brand and industry for the most effective results.
We believe that each business is unique and requires a tailored budgeting strategy. We consider your business size, industry, competition, and overall marketing budget to recommend an appropriate investment for your display advertising. This approach ensures that you maximize ROI while staying within your budget.
Our agency prides itself on staying at the cutting edge of display ad best practices. We focus on creating effective and compelling ad designs, engaging messaging, and clear calls-to-action; as well as optimizing landing pages to increase conversions and quality scores. Additionally, we use robust testing and analytics to continuously improve ad performance over time.
Brand safety is a top priority for us at iNet Media. We utilize advanced tools and best practice measures to prevent your display ads from appearing next to inappropriate content or websites that are not relevant to your business or audience. Additionally, we closely monitor display ad placements and viewability metrics to ensure your brand is showcased in the best way possible.