Social media management involves the strategic planning, designing, curation, scheduling, and monitoring of social media content to effectively build and maintain an online presence, engage with your target audience, and achieve your marketing goals using Facebook, Instagram, LinkedIn and Twitter.
Our team has experience collaborating with hundreds of companies. Our Social Media Managers are educated content writers that put the work in to better understand your business and audience. Our team is also Meta Blueprint and LinkedIn certified. We will design compelling content that helps to speak to your audience, build brand equity and help drive more conversions. Our team will also monitor and measure data to improve each campaign. Our team will meet to review performance and summary reporting is available 24/7.
iNet Media boasts a team of 24 Calgary-based staff with over 265 years of combined experience. Our Social Media and UX Design team have worked with hundreds of clients, assisting in the curation of content that speaks to each client’s audience.
Our team will work with you to learn about your business and audience. We will create content that aligns with your brand, messaging, promotions and industry knowledge. Our team will collaborate to ensure your messaging is consistent and helps engage your audience.
Social Media Platforms change rapidly, our team has performed over 500 hours of training with Meta, Linkedin and Social Media management courses. We keep up-to-date on current trends with social media and the data science around campaign management.
Each business has unique requirements, and we invest time in comprehending your business and industry to develop a tailored social media content strategy that aligns with your specific marketing goals, audience, promotions, news, industry, competitive landscape, and geographical region.
We set up all conversions for every campaign, providing comprehensive reporting on leads we generate. Our 24/7 accessible reporting is user-friendly and includes a breakdown of your leads and conversion data.
Hiring an in-house social media manager is expensive. We often find staff are learning as they go. Our team employs experience and digital marketing knowledge to provide our clients with a cost effective social media content strategy solution.
Social media management involves the process of creating, scheduling, monitoring, and optimizing social media content across various platforms. We begin by understanding your goals, target audience, and brand identity. We work with platforms such as Facebook, Instagram, LinkedIn and Twitter.
Our team will perform thorough research of your business, competition, market and region. We will also review your current social media content. We will then meet with you to better understand your business, goals, news, promotions and competition.
The next step will be to develop a custom campaign for you. Our team will curate and design content and/or work with you to receive any imagery, news, promotions and educational content to produce. Our team will then schedule content into a platform which will post content at the right timing for your audience.
Once content is approved and reviewed by you, we will launch our campaigns across any relevant platforms for your audience. After the campaign is launched, we will monitor engagement and assist with strategies to generate a higher following.
Our social media managers will review the campaigns each week and make any necessary adjustments to the content and scheduling as new information, news, promotions or events are provided. Working off of an agile marketing calendar assists us with scheduling what is important to your business.
We will work with you to review the data and provide insights into the reporting to provide full visibility of the performance and health of the campaign. We will also plan for changes in the business and seasonality that may occur throughout the year.
We ensure our clients have round-the-clock access to our dedicated reporting dashboard, offering transparency and visibility into all marketing channel data. We maintain regular touchpoints with our clients throughout the year, and our Social Media Management team specialists utilize data science to deliver meaningful performance insights.
On average we post content 3-4 times per week. This provides most businesses with enough content to generate great engagement. Each business’s needs are different and we may recommend or our clients may require more frequent posting which can be discussed in a meeting.
Social Media provides valuable content to your audience to help educate, inform and provide news and promotions to your market. Although many people do not use social media, your audience is. Over 4.2 billion people access social media platforms daily.
Yes absolutely, content is always most powerful when it comes from our clients. We encourage all clients to collaborate and participate during the content creation process. This provides more insight to your business and helps to align any messaging.
Absolutely, our social media managers will provide you with access to a scheduling tool to review and edit any content prior to being posted.
There is no issue if you haven’t set up any social media platforms yet. We work with many businesses who have started up or haven’t created their profiles. We can walk you through the set up or set up platforms on your behalf for an extra fee.
SOCIAL MEDIA MANAGEMENT SERVICES
iNet Media is proud to be an award winning social media management agency that offers a wide range of social media management solutions. We create compelling content that aligns to your specific marketing goals, target audience, industry, promotions, news and competitive landscape.