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Search Engine Marketing (SEM) consists of Google Ads, Microsoft/Bing Ads, Google Shopping, Google Local Services and Google Guaranteed Ads. These methods are paid ad placements that put your business in front of your ideal audience the moment they are searching for your services.
Page 1 is where your customers are searching. With Google Ads, Bing/Microsoft Ads and Google Shopping your business will be in front of your customers when they’re searching for your products or services.
We have two members of our team that worked directly for Google for many years, boosting our campaign building and monitoring efficiency. Our process ensures our team knows when and where your conversions are happening, and use data driven insights to create benchmarks for measurable success which greatly improves each campaign. Our teams will meet to review performance and summary reporting is available 24/7 .
iNet Media boasts a team of 24 Calgary-based staff and our Google Ads and SEM specialists have provided industry-leading services since 1996. We have members of our team that worked directly for Google, which means iNet provides one of the most experienced paid search teams in all of Canada!
We focus on the results that matter: leads that generate new business. Our proven track record has resulted in an average of 45% more conversions for our clients vs their previous agency. Our team makes daily adjustments to our campaigns and each week performs an audit on over 125 data points.
Google Ads is continually updating, from new features and advantages to key security changes. Our Google Ads and SEM team stays up-to-date with certifications and training on the latest developments by attending advanced seminars and keeping current with the latest changes from Google and Microsoft.
Each business is unique therefore each Google Ads and SEM strategy needs to be customized for each client. We invest time to learn about your business and market. Our custom paid search strategy is based on each client’s marketing goals, audience traffic, industry, competition, and region.
Our team sets up all important conversions for each client, detailing each lead we generate. Our easy-to-understand, fully detailed monthly reporting highlights the growth of each chosen keyword along with your conversion data with a monthly summary of your top metrics to keep everything transparent.
Unfortunately over 90% of agencies outsource their Google Ads and SEM; iNet’s in-house team ensures we are available to your team and proactive when changes happen. Google Ads and SEM requires ongoing management and measurement to ensure top performance. You will even get to meet your SEM team!
Our team creates compelling ads that are shown on Page 1 of Google, reaching potential customers when they are ready to buy. By utilizing advanced targeting options, such as keywords, demographics, interests, and location, Google Ads ensures that your ads are seen by those most likely to be interested in your products or services. We utilize comprehensive performance tracking and analytics tools, to provide valuable insights into ad performance, generating a strong return on investment.
Much like Google Ads, businesses only pay when a qualified lead clicks on their ads. Microsoft Advertising provides robust targeting options, including demographics, location, and device targeting, ensuring that ads reach the right customer. Our team creates compelling text-based ads to engage potential customers across the Bing search engine and Microsoft’s properties. We provide thorough analytics and reporting tools, to track campaign performance while optimizing ads and campaign settings. Each week our team performs an audit of 125 data points to help drive more qualified traffic and increase conversions.
Google Shopping ads display product images, titles, prices, and store information, making it easier for shoppers to find and compare products. Our team will use your product data and set bids to showcase products when a user searches for a related query. Google matches product information with search intent, displaying relevant Shopping Ads. By leveraging the visual appeal and product-specific details, Google Shopping Ads help attract qualified leads and drive higher conversion rates.
Ads appear at the top of Google search results and feature business details like contact info, ratings, and reviews. Businesses must undergo a screening process to ensure their validity and quality. When a user searches for a relevant service, Google matches their query with relevant local service providers and displays their ads. Local Services Ads work on a pay-per-lead basis, meaning businesses only pay when a customer contacts them through the ad allowing local businesses to increase their visibility and attract leads from their region.
Ads will display a green check mark badge, specifying that a business has undergone a thorough screening process by Google and are backed by a satisfaction guarantee. When potential leads search for services, Google displays these approved ads at the top of the page, along with business details and ratings. Businesses must pass background checks and meet Google’s quality standards. Customers who engage with Google Guaranteed Ads are eligible for refunds if they are not satisfied with their services. This program helps businesses stand out from competition, establish credibility and create more customers.
Our team will perform a thorough audit of your website and marketing, then determine the actionable items required. We will create a full view from the customer experience to the health-related aspects of the website to build our plan.
Our team will review the actionable items, client wishlist, and any additional functionality to build a comprehensive scope and proposal.
Using what we have found in discovery and have adjusted to meet your insights, goals and needs, our team builds a strategy. We review, discuss and approve the strategy together, ensuring both of our teams are on the same page.
With strategy approval, we start the work. Website design and content are double-checked as it develops, establishing a smooth rollout of the strategy.
There will always be room for growth, as we review the performance of our strategy, we learn from it and build on the success while bringing attention to areas that need it.
Each business’s SEM budget is different and customized based on their region, competition, audience activity and seasonality. Our team will use data directly from Google to understand the core keywords your audience is searching for. We use Google and other third party tools to accurately generate budget ranges for each client. Be aware of companies that offer pre-built packages for any paid search SEM budget.
Yes, since our inception in 2012 we have been a partner of Google. Each year Google vets our performance, certifications and retention of our accounts. This ensures our team is kept up with the latest changes from Google. iNet Media also belongs in the top 3% of agencies vetted by Google worldwide and have won several awards for our campaign performance.
Yes however Google has changed significantly from its prior Google AdWords versions. Over the last year, Google has implemented more AI, machine learning and complex conversion metrics to better optimize campaigns. Our team has a machine learning and data science background allowing us to better optimize a campaign versus self learning. We always encourage client collaboration when we build our campaigns.
Absolutely, Google Ads is one of the most effective means of direct, pull marketing. Pull marketing is only attracting those actively searching for your products or services. Over 65% of people click on Google Ads based on Google Ads data. Google Ads also take up the first real estate on Google when a user is searching for a product or service
Once we set up a campaign our Paid Search team will connect and/or set up GA4 (Google’s new version of Universal Google Analytics) and set up all conversion metrics generated from our marketing such as phone calls, online form fills, online sales, click to calls and even third party booking platforms. This provides clients performance metrics and also assists with conversion metrics in Google.