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Digital Marketing / Case Study / Family Psychology Place
Our digital marketing performance audit clearly laid out our improvements and how they would benefit their business.
Our team worked closely with the Family Psychology team to ensure their needs and goals were met when developing their digital marketing strategies and tactics.
Our newly developed marketing plan came with more than updated tactics and strategy, it came with reporting. Our reports continue to provide inspiration for better campaigns, and an update on continued marketing performance.
As the largest private psychology clinic in Western Canada, their needs were not being met with their previous agency. In the initial stages, we worked directly with the owners and marketing manager. Setting up a strategy to greatly improve the website’s UX design, development, and digital marketing. Which included Google Ads and Search Engine Optimization.
The previous agency was failing to bring in quality leads and not tracking the performance to report on why this was happening.
No SEO strategy means poor organic traffic, unfortunately, this was the case before they switched over to iNet.
The website lacked the ability to effectively generate leads or to remain sustainable as technology grows and updates.
The Family Psychology Place’s website needed a lot of work, which is not something new for us to see. Once presenting a detailed audit with the how/what/why of our recommendations, the client was able to see and understand the website improvements and their benefits. After rebuilding the website into a search engine-friendly force for content, we began adding SEM/PPC and call tracking to the mix. All digital marketing channels are reported on monthly to clearly communicate performance.
Starting with technical SEO, we made the website discoverable by search engines. Next, we researched top keywords and topics, optimizing all new content with on-page SEO.
Relevant PPC keyword engagement was compared to client and competitor website engagement for an improved approach to ad group targeting and ad copy messaging.
With a deep understanding of audience data, our SEM & SEO teams started paid and organic keyword and topic research. From here, we optimized content to generate more leads.
Our deep dive into paid, earned, and organic traffic data and analytics improved ad and website content alike, improving performance in paid search and many other digital marketing areas.
Increase in conversions in the last 6 months.
Increase in conversions over the previous year
Increase targeted display ad sales