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If we could choose a case study to highlight the effectiveness of what a professionally manage paid search PPC campaign can do, this would be it!
which translated into a 105.85% increase in visitors
within a six-month period when compared to the same period in the previous year
and corporate visitors to the website
At a previous agency, Cervus’ paid search pay-per-click (PPC) campaign management had been automated, impacting their quality score optimization and using more budget than necessary to get mediocre results.
Automated campaigns were pulling in high impressions and low click-through rates from an audience that could not be determined as relevant or not.
Without understanding traffic acquisition data, the Cervus team could not improve on previous campaigns, wasting time and budgets.
Once a paid search ad landed a customer on the website, the tracking ended there. Handcuffing the ability to properly optimize the website for customer interests.
