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Digital Marketing / Case Study / AIP Safety
The increase in site visitors translated into a 161% increase in conversions
Our hard-earned SEO work shows up on the SERP when AIPs customers search for their services
Our paid and organic digital tactics ensure our clients continued engagement with the right audience
We took over AIP Safety’s digital marketing from another agency. The previous agency had the AIP website on an out-of-date CMS, and being the largest safety training company in Calgary, AIP needed a sustainable website and CMS to effectively generate leads and grow over time. Since our taking over in mid-2020, we have greatly increased their site visits, conversions, and overall content quality.
The previous agency had them on an outdated CMS, which limited the website’s ability to generate leads and grow as technology advances.
We come across this problem a lot. Most agencies believe downloading the Yoast plugin is enough.
With limited reporting and communication, the AIP team was left in the dark about their performance. Reporting and measurement come standard with all of our campaigns.
By updating the website design and content management system (CMS), the AIP Safety website was able to start effectively generating leads 24/7. Allowing their team to focus on more important issues, knowing that their marketing is being taken care of. The manual optimization approach for the PPC campaigns greatly enhanced traffic to the website. Combined with SEO’s organic traffic, both paid and organic engagements were measured to understand performance. With a deeper understanding of the audience data, we improved the SEO content strategy to drive more organic traffic and leads.
It can be hard to hear that your CMS needs to be updated, it’s a lot of work. We take the time to guide you through the benefits and how we will implement the changes.
Relevant PPC keyword engagement was compared to client and competitor website engagement for an improved approach to ad group targeting and ad copy messaging.
Once we had a deep understanding of the audience data, our SEO team started organic keyword and topic research. From here, we optimized content to generate more leads.
Our deep dive into paid, earned, and organic traffic data and analytics improved ad and website content alike, improving performance in paid search and many other digital marketing areas.
Increase in conversions in the last 6 months.
Increase targeted display ad sales
Increase in lead generation conversions