The Marketing Challenge
The Family Psychology Place initially struggled with a non-intuitive website and lacked essential Google tools for effective measurement and local SEO, which impeded their online visibility and performance measurement.
Poor paid search campaign performance
Their PPC efforts were inefficient and costly, lacking a strategic approach and resulting in subpar engagement rates.
No SEO strategy
The absence of a systematic SEO approach prevented the clinic from maximizing organic search potential to increase visibility and client acquisition.
Limited traffic acquisition data
Previously, inadequate data collection and analysis hindered their ability to track, analyze, and optimize their marketing strategies effectively.
No understanding of user behaviour
A lack of deep insights into how potential clients interacted with their website and ads made it challenging to tailor user experiences and optimize conversion paths effectively.