19 Jun Mobile Searches Have Now Overtaken Desktop Searches!
We all knew this would happen, but yes, Google has confirmed, that in several countries, mobile searches now beat their desktop cousins! In fact, April just gone, Google announced that if your site wasn’t mobile ready, you would get penalized on mobile search. We wrote about that here.
So, what does this mean for you?
Well, it means that over 50% of users looking for your company, are actually finding you on their phone, so you HAVE to make sure that users can navigate and use your site on their mobile device easier without having to pinch and expand, basically they should navigate very easily with just their thumb or finger. How does your site compare with ours for example, take a look at our site on your smart device and then take a look at yours, does it look and work as well? If it doesn’t then you should address it, sooner rather than later! Of course we can help with that haha.
Also, on your PPC campaign, if you’re doing one, you can actually up your bid for users a mobile device, and also within say a 5km circumference of your business too. So if you’re looking to capture anyone in your catchment area whom are looking for your services on their phone, you can make sure you’re number one on their device when they search! And again, we can help with that too!
If you have any questions, please feel free to contact either myself or Brad, we’ll be more than happy to help.